In the animation creation process, each step plays a key role. The process begins with Research, during which the team gathers information about the project, comprehends its requirements, and understands the target audience. This step involves extensive data collection, analysis and evaluation to ensure a solid foundation for the animation project.


Next is the Briefing, a critical step where the team aligns itself with the project's goals, objectives, and required deliverables. It involves comprehensive discussions and brainstorming sessions, where the creative and technical aspects of the project are outlined and agreed upon.


Following the briefing is the Scripting stage. Here, a detailed written version of the story is developed, often including dialogue and action sequences. This serves as the backbone of the animation, providing a structured narrative for the project. It requires a blend of creativity and meticulous planning to ensure the story is engaging, coherent and aligns with the project's objectives.


The Storyboard is the next step, providing a visual representation of the animation. Usually in the form of sketches, it allows the team to map out the visual progression of the story. This step is crucial in visualising the flow of the animation, determining the sequence of scenes, and planning the transitions between them.


Next, Mockups are created, which are more detailed and refined versions of the storyboard. They showcase the design and layout of the animation, including elements such as character designs, background settings, and colour schemes. This step helps in visualising the final look of the animation and facilitating any necessary changes before moving into the production phase.


The Animation step is where we bring it to life. This involves the use of software to bring the story and characters to life. It requires significant technical expertise, creativity, and attention to detail to ensure the animation flows smoothly and resonates with the audience.

Final Eyes

Finally, the "Final Eyes" step involves a thorough review of the completed animation. Here, the team makes any necessary adjustments, checks for consistency and quality, and ensures that the final product meets the project's requirements. This step ensures a high standard of quality control and that the animation aligns with the initial project brief.